Global Trade Marketing Manager - Sell In

Company Description:

The Barbour story began in 1894 in South Shields in the North East of England. Founder John Barbour began supplying oilskins and other garments to protect the growing community of sailors, fishermen and dockers. Still family owned and now fifth generation, Barbour HQ remains in South Shields. Under the leadership of Chairman Dame Margaret Barbour, Barbour has grown into a lifestyle brand sold in over 55 countries worldwide including Europe, the US and Asia offering a wardrobe of stylish functional clothing, footwear and accessories inspired by the unique values of the British countryside. The iconic Barbour Bedale and Barbour Beaufort wax jackets continue to be made by hand in the factory in South Shields. In 2020, Barbour launched Wax for Life, an overarching name for all of Barbour’s wax services designed to encourage customers to extend the life of their wax garments. Wax for Life includes re-waxing and repairs (first introduced in 1921) and Barbour Re-Loved an upcycling circularity initiative. Each year over 70,000 wax garments are sent back to Barbour globally to be repaired, rewaxed or altered.

A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.

Position Overview:

We have an exciting opportunity for a Global Trade Marketing Manager – Sell in to join our Global Marketing team here at our Head Office in South Shields. This role will be key to supporting the Senior Global Trade & Consumer Marketing Manager with the management of our seasonal launches. You will work closely with global sales and marketing teams to ensure regional teams have the best possible support to achieve a successful sell in with our customers.

Essential Duties and Responsibilities:

• Manage the delivery of our Autumn Winter and Spring Summer seasonal launches to our global partners.
• Ensuring all our global sales teams have the tools their need to succeed for seasonal sell in.
• Working closely with our internal design, studio, brand and wider marketing teams to create innovative, informative and effective sales tools.
• Management of our global B2B site NuOrder, ensuring all product imagery and information is uploaded ahead of seasonal launches ensuring we’re continuing to develop its offering and finding new solutions to improve our selling journey.
• Support International Display Manager with delivery of global showrooms, ensuring all our regional markets have the assets required on time for successful implementation.
• Manage the Barbour Library & Image App ensuring this is up to date with all relevant assets for global markets / stakeholders use
• Develop strong relationship with UK, US & German Marketing teams and support with planning, implementation and reviewing key partner plans for sell-in.
• Key liaison with studio team for all samples needs for photography / assets; Specials, Pick Up Shoots, Sales tools
• Seasonal data analysis of forecast and DTC/ wholesale buy data to better inform the wider marketing team for planning.
• Working closely with Design teams to understand seasonal collections ensuring the sell in team are the ‘product experts’ within marketing.
• Work with appropriate internal and external agency teams to achieve world-class levels of trade marketing execution.
• Work closely with Graphic Design team for briefing and delivery of artwork needs.

Skills and Experience:

• Previous marketing experience
• Demonstrates high standards of attention to detail
• Able to work well under pressure, remain calm and demonstrate this style to others
• Information Technology including: Outlook, Word, Excel, PowerPoint & Internet packages
• Event management experience
• Excellent verbal and written communication skills to build strong relationships internally and externally
• Flexible methods with a positive approach to change
• Extremely self motivated
• Able to work by self along with good team working skills
• Pleasant and efficient telephone manner
• Strong organisational and time management ability
• Willing to go the extra mile and demonstrate commitment to the role/ company
• Able to establish relationships with people at all levels
• Uses time effectively - works on high priority actions first

Additional information:

• The job will require travel within the UK from time-to-time (possibly international).

Benefits:

• Discretionary Company bonus scheme
• Staff Discount
• Staff Shop
• Healthcare Cash Plan
• 25 days holiday as standard increasing with length of service plus bank holidays
• Access to training and development activities to support your career development
• Free onsite parking
• Subsidised canteen
• Operate hybrid & flexible working
• 4pm finish on a Friday
• Wellbeing support

Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.