Marketing Executive

  • Ellesmere Port
  • Heyland Recruitment

As the Marketing Executive you'll be placed at the centre of the largest business area. You will be responsible for preparing, planning and project managing marketing campaigns to maximise brand promotion, maintaining current customer base, increase businessand publicise the values of the company to maximise income and meet ambitious growth targets. This is an exciting opportunity to join one of our industry leading clients in the local area.

Responsibilities : Support, plan, deliver and evaluate marketing campaigns in line with the organisation's strategic aims and plans to maximise brand promotion. Develop a dynamic online presence to drive sales; create and upload optimised content to the organisation's website. Use web analytics and post campaign feedback to monitor performance and make recommendations for improvement. Manage the production & distribution of marketing materials via the appropriate channels to communicate with target audiences. Contribute to social media engagement and brand awareness campaigns. Create and develop innovative marketing plans with each of the company's service areas to meet targets. Use research and competitor information to inform marketing plans, including identifying target markets, understanding product and customer profile. Ensure marketing campaigns are effectively communicated, internally and externally Commission and deliver marketing services, including paid media, within brand guidelines as necessary and to budget. Contribute to the development of long-term marketing plans by identifying new opportunities and trends. Desired Experience ? Degree educated - Business/Marketing/Public Relations related or equivalent work experience. ? B2B experience would be beneficial. ? An understanding of SEO, PPC and paid social campaigns. ? Website management and development using word press or equivalent. ? Experience of Google analytics. Skills and Aptitudes ? Strong, confident communicator - ability to express views clearly and concisely, both verbally and written. ? Good all-round performer with emphasis on creative and numerical skill. ? Excellent campaign management skills - ability to prioritise tasks, meet deadlines and undertake various administrative duties. ? High level of accuracy and attention to detail. ? A team player who enjoys collaborating with different people across all levels and departments.

Benefits : 25 days' holiday (rising by 5 days after 5 years' service) plus bank holidays. ? Hybrid working environment with flexible working hours policy. ? Clear opportunities for personal growth and professional development. ? Pension scheme. Discounted gym membership. ? Free onsite parking when you are in the office Marketing Executive Ellesmere Port (Hybrid Working) £24,000 - £26,000