Team Bluefrontier is looking for a Paid Advertising Executive with interest and experience in online paid media to join our innovative Digital Marketing team in Salisbury.
This is a great opportunity for a motivated, passionate and committed digital marketer to become a part of a fun and dynamic team. The position is perfect for someone who has prior experience in PPC and Social Advertising.
About Us
Blue Frontier is an award-winning agency with offices in Salisbury, Southampton and Bristol. We work in a colourful and collaborative environment, where you will find the opportunity for development and a flexible and friendly atmosphere. Our teams workon exciting projects, with a wide range of clients and we are always at the forefront of new ideas and technologies.
Key Responsibilities :
- Work within the digital marketing team to implement paid advertising strategies for clients
- Perform keyword and audience research and analysis to identify new opportunities for growth
- Setting up conversion tracking and social pixels to monitor campaign performance
- Write creative and engaging ads to increase click-through-rates
- Maintain, test and optimise campaigns to make paid channels more cost-effective and to improve KPIs
- Research and analyse client competitors to identify opportunities for improvement
- Be proactive to spot opportunities and make recommendations to improve a website/landing page's effectiveness
- Monitor, report and analyse campaigns and report back to the client on a regular basis
- Manage client relationships, with strong communication in regards to project briefs, ideas and feedback
- Stay up-to-date with the latest industry news and trends
Required Skills :
- Paid Advertising experience in a similar role, with experience working on Paid Social and/or PPC campaigns
- Excellent writing and language skills
- Attention to detail
- Familiarity with Social, Search, Shopping and Display/Remarketing campaigns
- Experience using Google products: Ads, Analytics, Data Studio, Tag Manager, Google Merchant Centre
- Experience using paid advertising platforms such as Meta Business Manager and Ads Manager, Google Ads, Pinterest, LinkedIn and Microsoft Advertising
- Able to spot campaign issues and make suggestions on how to improve performance
- Excellent organisation skills and the ability to meet tight deadlines and work on multiple projects
Desirable Skills :
- Experience in building client relationships
- Experience in Adobe Photoshop
- Experience using CMS platforms such as WordPress, Shopify and Joomla!
- Prior experience working in an agency
- Marketing Degree (or equivalent) is welcomed but not required with relevant experience
- Google Analytics Academy and Ads Academy training certification
- Full UK driving licence
Benefits :
- Regular company and team socials
- Great offices: Central Southampton office with darts board and skyline views. Vibrant and collaborative Bristol office close to the train station. Salisbury office with a pool table and coffee-on-tap
- Learning opportunities from a full-service agency, including various career progression paths
Sounds interesting? Click APPLY to send your CV for immediate consideration.