Paid Advertising Executive

Team Bluefrontier is looking for a Paid Advertising Executive with interest and experience in online paid media to join our innovative Digital Marketing team in Salisbury.

This is a great opportunity for a motivated, passionate and committed digital marketer to become a part of a fun and dynamic team. The position is perfect for someone who has prior experience in PPC and Social Advertising.

About Us

Blue Frontier is an award-winning agency with offices in Salisbury, Southampton and Bristol. We work in a colourful and collaborative environment, where you will find the opportunity for development and a flexible and friendly atmosphere. Our teams workon exciting projects, with a wide range of clients and we are always at the forefront of new ideas and technologies.

Key Responsibilities :

• Work within the digital marketing team to implement paid advertising strategies for clients
• Perform keyword and audience research and analysis to identify new opportunities for growth
• Setting up conversion tracking and social pixels to monitor campaign performance
• Write creative and engaging ads to increase click-through-rates
• Maintain, test and optimise campaigns to make paid channels more cost-effective and to improve KPIs
• Research and analyse client competitors to identify opportunities for improvement
• Be proactive to spot opportunities and make recommendations to improve a website/landing page's effectiveness
• Monitor, report and analyse campaigns and report back to the client on a regular basis
• Manage client relationships, with strong communication in regards to project briefs, ideas and feedback
• Stay up-to-date with the latest industry news and trends

Required Skills :

• Paid Advertising experience in a similar role, with experience working on Paid Social and/or PPC campaigns
• Excellent writing and language skills
• Attention to detail
• Familiarity with Social, Search, Shopping and Display/Remarketing campaigns
• Experience using Google products: Ads, Analytics, Data Studio, Tag Manager, Google Merchant Centre
• Experience using paid advertising platforms such as Meta Business Manager and Ads Manager, Google Ads, Pinterest, LinkedIn and Microsoft Advertising
• Able to spot campaign issues and make suggestions on how to improve performance
• Excellent organisation skills and the ability to meet tight deadlines and work on multiple projects

Desirable Skills :

• Experience in building client relationships
• Experience in Adobe Photoshop
• Experience using CMS platforms such as WordPress, Shopify and Joomla!
• Prior experience working in an agency
• Marketing Degree (or equivalent) is welcomed but not required with relevant experience
• Google Analytics Academy and Ads Academy training certification
• Full UK driving licence

Benefits :

• Regular company and team socials
• Great offices: Central Southampton office with darts board and skyline views. Vibrant and collaborative Bristol office close to the train station. Salisbury office with a pool table and coffee-on-tap
• Learning opportunities from a full-service agency, including various career progression paths

Sounds interesting? Click APPLY to send your CV for immediate consideration.