Digital Marketing Specialist

Job Summary: Are you a passionate and results-driven Digital Marketing Specialist looking for a new opportunity to make an impact? The National Learning Group is seeking a talented individual to join our team as a Digital Marketing Specialist. In this role, you will be responsible for developing and executing digital marketing strategies across various platforms, with a focus on Google Ads, Facebook Ads, and PPC campaigns. If you have a proven track record in driving successful digital marketing campaigns and are ready to take your skills to the next level, we want to hear from you!

Responsibilities :

• Develop and implement effective digital marketing strategies to achieve business objectives, with a primary focus on Google Ads, Facebook Ads, and PPC campaigns.
• Conduct keyword research, optimize ad campaigns, and analyze performance to improve conversion rates and ROI.
• Manage and monitor paid advertising campaigns across multiple platforms, ensuring they are aligned with marketing goals and budgetary guidelines.
• Create engaging ad copy, compelling landing pages, and captivating visuals to maximize campaign effectiveness and drive customer engagement.
• Conduct A/B testing, analyze data, and provide actionable insights to optimize campaign performance and drive continuous improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to identify new opportunities and stay ahead of the competition.
• Collaborate with cross-functional teams, including content creators, designers, and analysts, to ensure consistent brand messaging and seamless campaign execution.

Requirements :

• Experience in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role, with a focus on Google Ads, Facebook Ads, and PPC digital marketing.
• Proficiency in managing and optimizing Google Ads and Facebook Ads campaigns, including campaign setup, keyword research, ad copywriting, and performance analysis.
• Strong understanding of PPC advertising principles and best practices, with a demonstrated ability to drive conversions and improve campaign performance.
• Excellent analytical skills, with the ability to analyze data, generate meaningful insights, and make data-driven decisions to optimize campaigns.
• Familiarity with digital marketing tools, such as Google Analytics, Google AdWords, Facebook Ads Manager, and third-party PPC management platforms.
• Creative mindset with the ability to think strategically and develop innovative marketing approaches.
• Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Proactive, detail-oriented, and able to manage multiple projects simultaneously.

How to Apply: The National Learning Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Types : Full-time, Permanent

Salary : £20,319.00-£35,000.00 per year

Benefits :

• Casual dress
• Discounted or free food
• Free parking
• On-site parking

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Prudhoe: reliably commute or plan to relocate before starting work (required)

Experience :

• Digital marketing: 1 year (preferred)
• Marketing: 1 year (preferred)

Work Location: In person